Privacy Policy

Aspire ABA Therapy (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, disclose, and protect your information in connection with our services, including in-person therapy, digital communications, and use of our website https://aspireabat.com.

1. Information Collection and Use

We collect personal information to deliver effective, high-quality behavioral health services and to ensure a positive experience with our company. Information we may collect includes:

• Personal Identifiable Information (PII): such as your full name, address, phone number, email, and date of birth.
• Protected Health Information (PHI): including medical history, treatment plans, behavioral assessments, and related records in compliance with the Health Insurance Portability and Accountability Act (HIPAA).
• Website Usage Data: such as IP addresses, browser types, referring pages, and interaction with our website, collected via cookies and similar technologies.

How We Use This Information:

• To provide and manage ABA therapy services.
• To respond to inquiries and communicate with you.
• To process billing and insurance.
• To improve our services, website, and user experience.
• For internal record keeping and legal compliance.

2. SMS Consent and Opt-In

SMS Consent

By providing your mobile phone number through our website, intake forms, consent forms, or other communication channels, you expressly consent to receive SMS (text) messages from Aspire ABA Partners related to your services. This consent may be obtained through:

• Online forms on our website (including contact, intake, or scheduling forms) where you voluntarily provide your phone number and agree to receive text messages.
• Written or electronic consent forms completed during onboarding or service enrollment.
• Verbal consent provided during phone or in-person conversations, when permitted by law.

Consent to receive SMS messages is not a condition of receiving services.

Purpose of SMS Messages

SMS messages are used solely for service-related communications, including but not limited to:

• Appointment reminders and confirmations
• Scheduling or rescheduling notices
• Treatment-related updates
• Administrative or billing notifications
• Important service or operational announcements

We do not use SMS messaging for third-party marketing or promotional purposes.

Use and Protection of SMS Information

Mobile phone numbers and SMS consent information are used only to communicate with you as described above. We do not sell, rent, or share SMS consent data, mobile numbers, or message content with third parties for marketing or promotional purposes.

All text messaging originator opt-in data and consent information is excluded from data sharing and is used strictly for internal communication purposes.

Opt-Out and Help

You may opt out of receiving SMS messages at any time by:

• Replying “STOP” to any text message from us
• Contacting us via our website or by phone

After opting out, you may still receive essential non-promotional messages where legally required (such as urgent service or legal notices).

You may reply “HELP” to any message for additional information.

Standard message and data rates may apply depending on your mobile carrier.

3. Opting Out of Marketing and Promotional Communications

We respect your right to control the communications you receive from us. You may opt out of receiving marketing or promotional text messages at any time:

• By replying “STOP” or “UNSUBSCRIBE” to our SMS messages.
• By contacting us through the contact form on our website at https://aspireabat.com/contact-us.

Please note that even if you opt out of marketing messages, we may still send you important non-promotional communications, such as:

• Appointment reminders
• Service confirmations
• Billing notices
• Required legal or regulatory notifications

4. Data Retention

We retain personal and health-related information for as long as necessary to provide services and comply with legal obligations, including medical record retention requirements under HIPAA and applicable state laws.

5. Data Security

We implement industry-standard security measures to safeguard your personal and health information. These include encryption, secure data storage, access controls, and staff training. However, no data transmission over the internet can be guaranteed 100% secure.

6. Disclosure of Information

We do not sell, rent, or trade your personal information. We may share it only in the following circumstances:

• With your explicit consent.
• With healthcare providers and staff involved in your care.
• With insurance providers for billing purposes.
• With third-party service providers under strict confidentiality obligations (e.g., IT vendors, electronic health record platforms).
• When required by law, such as to comply with a subpoena or other legal process.

7. Children’s Privacy

We provide services primarily to children under 18 and collect information only with verifiable parental or guardian consent, in compliance with COPPA (Children’s Online Privacy Protection Act) and HIPAA. We do not knowingly collect information from minors without legal authorization.

8. Third-Party Services and Links

Our website may contain links to external websites or integrate with third-party services. We are not responsible for the privacy practices of such websites. Please review their privacy policies before providing any personal information.

9. Your Rights (HIPAA Compliance)

Under HIPAA, you have the right to:

• Request access to or copies of your medical records.
• Request corrections to your records.
• Receive an accounting of disclosures.
• Request confidential communications.
• File a complaint if you believe your rights have been violated.

To exercise these rights, please contact us using the information below.

10. State-Specific Privacy Rights

Depending on your residence, you may have additional rights under state law (e.g., California Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VCDPA)):

• The right to know what personal data we collect.
• The right to delete your data.
• The right to opt-out of data sharing (where applicable).

Please contact us if you wish to exercise any of these rights.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our practices. When we do, we will revise the “Effective Date” at the top of the policy. We encourage you to review this page periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal information, please contact us:

Aspire ABA Therapy
1515 Mockingbird Lane, Suite 420
Charlotte, NC 28209
Phone: 800-883-9087
Email: info@aspireabat.com
Website: https://aspireabat.com